Segafredo Zanetti
Brand Activity Description
Massimo Zanetti, an Italian coffee merchant, started the company and opened the first Café Segafredo in 1988 in Paris. Nowadays, the Company operates an international network of Italian cafés across the Americas, East Asia, Europe, and the Middle East. Segafredo Zanetti Espresso is distinguished by the founders' extensive industry knowledge, since the Zanetti family has worked in the coffee trade for two generations.
General Information
Training and Support available for the franchisee
- Trademark license.
- License to manage operations and marketing.
- Assist with location selection.
- Assist with the construction and supply of equipment for the franchise unit.
- Ongoing help and support.
- Assist with the marketing campaign before opening.
- All operational manuals.
- Training program for franchisee’s staff.
Required Criteria for Accepting Franchisee
Financial solvency
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