RINA’s brand essence is defined by femininity and trendiness in harmony with timeless and contemporary style. Beautiful clothes make everyday’s life more exciting. Stimulate your senses with RINA fresh new pieces every season.  HISTORY RINA, is a trade mark which is owned by the well-established Saudi Fashion Retail Group Al-Abdul Karim, one of the leading retail companies since 1957 in the Middle East and Gulf region; known for its expertise in serving the mass market and delivering affordable yet stylish garments. RINA was first created in 2007 as part of AKOPA FASHION IBERIA S.L.; a Spanish Barcelona based Fashion Retail Company which is run, owned and managed by Al-Abdul Karim Group.   VISION & MISSION Vision: RINA’s vision is to provide fashionable yet affordable total looks suitable for today’s modern yet modest Saudi and Middle Eastern women, in addition to the rest of the females worldwide. Mission: We strive on creating unique and innovative designs that are inspired by culture and heritage while being infused with modern and contemporary trends from all over the world.  We focus on commercializing reasonably priced women’s wear while maintaining quality standards and distinctive designs.     BRAND VALUES RINA’s brand values are synonymous with respect and modesty.   Modest Since its inception RINA has become a well-known name in style for trendsetting modest women of all ages.   Contemporary & Trendy Mixing casual sophistication with up-to-date trendy clothing, RINA inspires a dressing lifestyle of its own within Saudi Arabia and the GCC. With large and recently renovated comfortable stores, RINA encourages effortless browsing, to provide customers with the enjoyable and inspirational shopping experiences. Garment shopping should be a distinct yet simple experience according to RINA idea of fashion.   Designed in Spain All of RINA’s designs are created in Barcelona; Spain, by a highly crafted and experienced design team, who is continuously traveling the globe to spot emerging fashion styles and trends.     SHOPPING EXPERIENCE  Our stores are created with tremendous detail orientation in terms of interior design and visual merchandising; to ensure a comfortable and enjoyable shopping experience. RINA’s stores are also a symbolism of our desire to constantly evolve and adapt our best practices in accordance to consumer needs, as our customers represent the focal point of our business.  When entering a RINA store, you immediately sense a timelessly glamorous atmosphere within a modern space characterized by style. With the launch of our E-Commerce website: www.rinafashion.com we aim to be more technology and service oriented, to allow our customers a digital and effortless shopping experience anytime and anywhere    PRESENCE RINA counts with a network of 52 stores in the KSA and Bahrain  STORE EXPANSION STRATEGY RINA’s store expansion strategy has a huge emphasis on selecting prime commercial locations in each city. RINA is always located in key and outstanding highly visited areas, of the main shopping hubs. Excellent store locations, combined with attractive architecture and interior design is the best formula for boosting stylish fashion collections, thus; enhancing the shopping experience. RINA stores must reflect our corporate image, brand values and standards applied in accordance to our new concept store: Feminine, Trendy, Soft & Conceptual.  The interior design of the stores is conceived to give prominence to the fashion display. The space layout, lighting, and furniture used in all RINA stores are carefully devised to offer effortless and practical browsing for customers, as they discover and get inspired by the latest fashion trends. The window displays and visual merchandising directions are designed by our highly experienced Barcelona based team to ensure enhanced brand image and fashion display.    FRANCHISING RINA We value our partners and share long term common objectives with them by maintaining successful relationships, fueled by desire to run international operations that offer customers customised valued products with global standards.  Location Requirements: town centers, prime locations, shopping malls, and heavily visited areas.  Optimal Store Space: Store Area: 250 – 500 Meter Square    ON CONSIGNMENT SALES Our goal is to perfect every aspect of the business and grow into the largest, most profitable consignment sale. Accordingly, our franchisees will be granted a zero risk business model because they will only pay for what they actually sell, without the problem of surplus stock, which will be merely the responsibility of M.A. AL ABDUL KARIM & CO. CONSTANT AND GURANTEED PROFIT MARGINS Constant margins guaranteed. Thus, avoiding the greatest commercial risks, our franchisees will keep the same profit margin in both regular sales periods and during the sales.     Some of our training and support includes: Location analysis and consultation  On-site operational manual  Continuous training and staff development  Proprietary technology for sales, design and operational management  Communication and marketing  Local and national advertising collateral